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3. Google: In 1998, the vision statement was “To organize the world’s information and make it universally accessible and useful” and currently it is, “To organize the world’s information and make it universally accessible and useful, while creating products that are innovative, helpful, and enjoyable to use.”
After incorporating technological innovation and user experience as integral elements in google, ‘innovative, helpful, and enjoyable’ were added to reflect a shift towards prioritizing user satisfaction.
Nike: in 1964, it was “To bring inspiration and innovation to every athlete in the world.” and currently, it’s “To inspire and innovate for a better world.” Nike’s vision statement has broadened from a focus on athletics to a wider commitment to making a positive impact on society.